Curiosity Driven Sales with Denise Murtha Bachmann | Resilience Rocks Sales Ep.21

In this episode of Resilience Rocks Sales, host Stacey Copas is joined by Denise Murtha Bachmann to explore the transformative power of curiosity in sales.

Denise shares her 30-year journey from door-to-door sales to becoming a leading voice in AI and machine learning within the sales industry. Together, they discuss how curiosity can enhance client relationships, the pitfalls and potentials of AI in sales, and practical advice for sales leaders.

Denise also highlights the importance of resilience, continuous learning, and maintaining a growth mindset.

Highlights:

• Denise’s unique journey from music and fashion merchandising to a top sales professional
• The transformative power of curiosity in sales
• The role of AI and machine learning in modern sales processes
• The importance of simplifying tech tools for effective sales management
• Personal stories and strategies for maintaining credibility in sales
• The impact of resilience and a growth mindset on sales success
• Engaging with LinkedIn for inbound sales opportunities
• The concept of being "audible ready" in sales conversations

Chapters:

[00:01:25] - Denise’s Sales Journey

[00:02:49] - Early Career and Door-to-Door Sales

[00:05:22] - AI and Machine Learning in Sales

[00:10:15] - Pitfalls of Sales Automation

[00:14:17] - Advice for Sales Leaders

[00:19:08] - Establishing Credibility on LinkedIn

[00:23:37] - Content Creation Strategy

[00:26:48] - The Role of Curiosity in Sales

[00:32:26] - Being "Audible Ready"

[00:35:31] - Resilience in Top Performers

[00:39:44] - The Power of Music to Change State

[00:45:07] - Closing Remarks & How to Connect with Denise

Connect:

Connect with Denise on LinkedIn

Connect with Stacey on LinkedIn or Instagram

Listen to Resilience Rocks playlist on Spotify

Sponsor: Academy of Resilience Inner Circle – For more information, visit academyofresilience.com.au

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About Denise:

Denise Murtha Bachmann is a powerhouse in the world of sales, boasting an impressive track record of over 30 years in consultative selling. Throughout her illustrious career, Denise has successfully negotiated and closed deals exceeding a remarkable $74 million, collaborating with some of most prestigious Fortune 500 organizations. The latter half of her sales career, over a decade was spent immersed in the realm of Artificial Intelligence and Machine Learning (AI/ML), sparked an enthusiasm for these new technologies. However, as exciting as the AI/ML technologies were, so many organizations were struggling with leveraging AI effectively.

So, in 2022, with her entrepreneurial spirit and enthusiasm for AI, Denise left the corporate world to chart a new path. She founded Success with AI, driven by a mission to guide organizations through the transformative shifts brought about by AI but with a Human focus. Shortly thereafter, with her sales passion and exceptional sales success, Denise launched Sellovatorz™.

Denise's brainchild, Sellovatorz™, is a pioneering program designed to empower high-level sales organizations and professionals. Sellovatorz™ is a revolutionary force, ushering sales organizations, executives, and professionals into the era of AI integration in four crucial areas of the sales process. The result? Enhanced efficiencies that empower organizations to then shift their focus and prioritize the human touch within their sales strategies. This entails not only cultivating relationships but also elevating every aspect of the sales process where a human touch is irreplaceable. The outcome is the creation of new pipelines and the successful closure of existing business, ensuring quota attainment and boosting revenue.

Denise's deep-seated commitment to elevating the human dimension in AI has led to strategic collaborations with those whose mission it is to push the boundaries for ethical AI and #humanfirst. Her visionary leadership has earned her recognition in the Top 100 Innovators and Entrepreneurs Magazine, In addition to her standing as a LinkedIn Top Voice 2024 and Top Sales Voice.

Beyond her professional accolades, Denise's passion for enhancing the human experience extends to her personal life. With a keen focus on family, she strives to create a lasting legacy for her loved ones.. This unshakable commitment drives her every day, motivating her to reach new heights in both her professional and personal journey.